Here are 20 interesting sales stats for 2022:
To succeed in sales and outperform your competitors, you need to ensure you are doing more than your competitors.
You may also be interested in reading: How to Win Big In Sales
- Research shows that 35% to 50% of sales go to the vendor that responds first. (source: InsideSales.com)
- Only 5% of salespeople said leads they receive from marketing were very high quality. (source: HubSpot)
- When leaving a voicemail for a prospect, the optimal length is between 8 and 14 seconds. (source: Spotio)
- Only 25% of marketing-generated leads are typically of a high enough quality to immediately advance to sales. (source: Gleanster Research)
- 77% of sales reps reported working more hours now than before the pandemic. (source: Dooly)
- The average yearly quota for an inside sales professional is $985,000. (source: Harvard Business Review)
- The average yearly quota for outside sales reps is approximately $2.7M. (source: Harvard Business Review)
- Best-in-class companies close 30% of sales qualified leads, while average companies close 20%. (source: PointClear)
- 66.7% of sales reps have only reached out to 250 people or less in a year. (source: Sales Insights Lab)
- 91% of customers say they’d give referrals. Only 11% of salespeople ask for referrals. (source: Wharton School of Business)
- Sales reps who make at least 12 contact attempts perform 20% better than reps who stop at 8 attempts. (source: Bridge Group)
- The average number of tools in a company’s sales tech stack is unlucky number 13. (source: Dooly)
- In a typical firm with 100-500 employees, an average of 7 people are involved in most buying decisions. (source: Gartner)
- Sales reps can spend up to 40% of their time just looking for somebody to call. (source: Inside Sales)
- 50% of buyers like speaking over the phone, compared to 70% of reps. This percentage increases the higher up the ladder (VP or C-suite) you go. (source: Spotio)
- 44% of sales reps give up after 1 follow-up. (source: Spotio)
- It takes 10 months or more for a new sales rep to be fully productive. (source: Spotio)
- The typical account executive spends 2.7 years on the job and takes 4.7 months to ramp up. (source: Bridge Group)
- Drift tested the response time of 433 companies. Only 7% responded in the first five minutes after a form submission. Over 50% didn’t respond within five business days. (source: Drift)
- Average (B2B) Lead to Close length is 102 days (source: Salesforce)
To succeed in sales and outperform your competitors, you need to ensure you are doing more than your competitors.
You may also be interested in reading: How to Win Big In Sales
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